MLM Success Interviews from… www.how-to-build-a-website.co.uk (link above) Ed Fry & Matthew Szantyr

Ed Fry: I’ve heard of MLM, but not entirely sure of what it is and how to benefit on a large scale. I interviewed Mathew Szantyr on tips for network marketing – otherwise known as the ‘MLM Ninja’.

** MLM = Multi-level marketing

What is network marketing?

Network Marketing, otherwise known as MLM, is simply a business model that allows an individual to market the parent company’s products for a percentage of the profits. What is unique about it is it also offers the opportunity to recruit others to do the same.

Those that choose to get involved become your “downline.” MLM compensation plans vary however you generate income by retailing products, recruiting others and from a percentage of the retail profits your downline generate as well.

As you can see…the potential is there to truly own your own business by both retailing products and building a team of distributors to do so as well.

What is the difference between MLM and illegal pyramid schemes?

First came MLM and then along came the pyramid scheme. The MLM business model quickly exploded into a muti-billion dollar industry but owning your own business is difficult. MLM is an opportunity to do so with very little financial investment but the level of success you attain will be determined by the level of work you put into it and of course how strong your business plan is.

Unfortunately not everyone is looking to start their own business and put the time and effort needed to succeed thus the birth of the pyramid scheme. The pyramid scheme was designed to look like MLM, the legitimate business model seeing so much success, thus the confusion.

The important variation being there is no product or actual business in the pyramid scheme. These scam artists ask for a sign-up fee, often of a significant amount, for the “opportunity” to recruit others to sign-up as well. They recruit recruiters but into what?

Legislation was passed to make the pyramid scheme illegal. In fact… it was the MLM industry that petitioned congress to pass these laws in the first place.

Is network marketing more effective than straight affiliate marketing?

The truth is statistically speaking they are both highly ineffective. Something like 97% of network marketers fail to achieve any success. The number one reason for this is failure to take action followed by taking all the wrong actions. For example…I often advise my prospects and down-line not to “sell” anyone on their opportunity. It’s a disservice to them and to your business. It costs way too much money to convince someone to start their own business if they are not interested never mind the fact that to be successful in network marketing you need to establish a successful downline. This means you need to find individuals truly interested in starting their own business.

It is a much smarter strategy to position yourself so those looking to get involved with MLM or start their own business can find you.

I have also read that something like 99% of affiliate marketers don’t succeed either. This comes back to what I said earlier… You absolutely must have a viable plan to succeed. Unless you have a background in marketing or find a strong mentor to coach you the odds of success are not good for either multi-level or affiliate marketing.

However with the right marketing plan both can be used effectively. In fact my personal business plan incorporates these along with many other monetizing strategies to diversify my income streams and what I coach my downline to do as well.

How do you get qualified individuals to market ‘beneath’ you?

Put yourself out there! With so many struggling to succeed in this industry the pool of potential clients is enormous. Especially in an economy like the one we find ourselves in today people are looking for ways to make more money. The industry is in desperate need of strong leaders.

It is important to recognize the fact that the market is flooded with great products and opportunities. If you jump into advertising either of them you are destined for failure. People are numb to them. Around every internet corner they are attacked with one pitch after another. Not to mention this is a highly competitive industry. Getting involved in a  multi-billion dollar industry means competing against big players.

So you need to market your expertise and what makes you unique. Forget your products, forget your opportunity and build your personal brand. Position yourself where your prospects can find you and then they will want to work with you. This is exactly what

The MLM Ninja.com has done for me.</p>

Which industries do you think network marketing works best in?

Trending data indicates the next big boom over the next ten years will be the health and wellness industries. MLM has always been closely associated with them anyway however with the right business plan and marketing strategy you really can capitalize on just about any legitimate MLM opportunity.

But again… big trends mean big competition. Any small business owner would be well advised to develop their business around a small niche. This holds true in MLM as well. So many people focus solely on their MLM products and opportunity but the ones that are successful focus on building their own businesses. By your own business I mean creating a presence on the Internet by building a niche theme based website.

For example you can compete in the health and wellness industry by focusing on a small segment of the population “corporate” wouldn’t even try because it is too small to waste their time with but you could make a lot of money off of. You could focus on divers, rock-climers, urban-street runners and so on.

All of these people are extremely into fitness and would benefit from your MLM products. Therefore building a website tailored to one of these niches would give you an audience to promote your products to.

Why did you found The-MLM-Ninja.com?

The-mlm-ninja.com is designed to support those currently involved with MLM but have struggled to see the success they had hoped for. Delivering training on everything from generating prospects, marketing your business, leadership and coaching your downline (once you have one) it prepares an individual to succeed in this industry.

It is also designed as a self-funded prospecting tool with multiple income steams to grow my business. It serves as a prototype for those who are looking to duplicate my results and of course…positions me where those serious about achieving their dreams can find me, contact me and work with me if they choose.

What are your top three newbies tips for network marketing?

1) Treat It Like a Business: You did not buy a business in a box regardless of what your Upline told you. You can achieve MLM success however you must build your own business from scratch. Think of retailing your MLM products as just one component of a much larger business plan. If your MLM goes under tomorrow it should not end your business.

2) Capitalize on the Internet: What happens when you run out of friends, family and coworkers to pitch? You move from struggling salesperson with an opportunity pitch to Internet Business Owner! Unless of course you turn into an “internet advertiser with a pitch” but that won’t happen because you will build your business the right way. Check out my internet business model to learn more.</p>

3) Education is Key: Devote yourself to learning and growing. Seek out experts in the field and learn everything you can from them. Don’t limit your education to MLM “Gurus” either. Diversify your education by focusing on internet marketing, copywriting, selling and so on.

Who do you look up to most in the network marketing industry?

That’s easy! Mike Dilard & Ann Sieg are two true leaders in the industry. In fact I recommend their products on my site. Combining the insights of these two elite leaders with my own as revealed on my site and in The MLM Master Blueprint will position you well to start your journey.</p>

For those unfamiliar with the works of Mike and Ann they truly are master level marketers. The insight they provide in how successful marketing works is truly enlightening. Although I use the very same methods my business plan varies slightly as it’s designed to require the absolute lowest financial investment possible.

I put my main focus on getting the core of your business built and getting into profit before moving into the realm of PPC advertising and other methods of growing your business.

What would you consider to be the single biggest reason for your success online?

Ken Evoy and SBI! without question. I don’t consider myself an “MLM Guru” by any means. I am an Online Business Consultant and MLM Success Coach by virtue of the fact that I am simply a MLM Sponsor who found a way to actually succeed in this industry. What I found was a mentor in Ken Evoy and all the tools and training I needed to build a successful business online.

I didn’t know anything about the Internet aside from being a user and didn’t know the first thing about building a website. SBI! Literally took me from complete novice to building a business that works. Using the power of the Internet to capitalize on the MLM has made all the difference for me and my business.

To Your MLM Success,

Matthew “The Ninja” Szantyr
Online Business Consultant & MLM Success Coach
MLM Consulting, LLC
Webmaster: The-MLM-Ninja.com ™ Tips for Network Marketing

James Robert ‘Bobby’ McAulay never missed a day of work in 45 years
Bobby McAulay, a route driver and salesman for Pepsi-Cola who never missed a day of work in 35 years, died Sunday at home. He was 74 and had lived in Tampa since 1957.

Read more on St. Petersburg Times

. Affiliate marketing is growing by leaps and bounds and it seems there is no stopping it. This form of marketing has become so vital for every business that without it a business is nothing less than dead. Affiliate marketing multiplies the internet presence of a business’s products or services in the market by encouraging other internet sites to promote them. It enhances the exposure of the products and services of a business, thus also improving the efficiency of its overall advertising costs.

A natural focus of any marketing initiative is to ensure that more and more number of surfers click onto a site and also become active buyers. There are various ways to promote your site through other online channels using affiliate marketing such as including banners that affiliates can display on their sites or developing email templates that can be sent by affiliates to the database of their users.

An affiliate works by way of developing traffic by taking care of the individual needs of each user and customizing their content to prospective customers’ requirements and expectations before facilitating delivery of a call into action through to your site. The interesting part is that customers that are diverted to your site have already made up their mind about what you are offering, and therefore are very likely to make a purchase. This way you get a pre-qualified customer, and all of you have to do is make a purchase bill. All this has been possible only because of affiliate marketing.

Contacts that are developed through affiliate marketing are very important because they are derived from places where your business would have not reached or would have reached after having to part with valuable time and money through conventional channels.

Now the big question is who should be hired to carry out affiliate marketing for your business and the answer is it should be the best in the industry. Logic applied here is simple. An affiliate that understands your needs and has a trusted and close relations with the major operators so that it is ideally placed to run is affiliate marketing services should be the one you should have

Multilevel Marketing Companies have been around for a long time and as online businesses, are becoming a necessity for many households around the world. Over the course of time, there has always been universal principles in every MLM company to abide by. Keeping these in mind will be just as important to your future as everything else.

The “front” that you see on virtually every multilevel marketing company’s website is almost a must. To sell the dream of becoming financially free and leaving the daily grind once and for all. The chance to spend more time with your children, take more vacations, have big houses, and fancy cars. You won’t ever see an MLM company, let alone any other business, of someone looking average.

Because average doesn’t sell, glamour does. People are always excited about looking good and feeling good, and this will never change. You’ll find almost all multilevel marketing companies will have that bonus dream vacation. You know the ones where you sell a certain amount and you win an all expense paid trip to the Caribbean, Cancun, Brazil, or a cruise. Then the company spends the entire trip taking pictures so each person can say, “This is what the company has done for me.”

The idea is fun and that is the most important universal principle. If your having fun, then your making money, and prospering in the business. Who wouldn’t want to have that type of life? Everyone, that’s why its so enticing when people see it on websites.

Another universal principle that all multilevel marketing companies use is start out while your still working your full time J.O.B. Why is this so important? Because anyone in MLM knows that you don’t get in those vacation pictures the first day, week, or month you’re in the business. It’s a building process, and if you work it right, you will build it enough to eventually leave that other place.

It’s an exciting feeling, but multilevel marketing companies realize that and they want to make sure you can be involved without causing emotional and financial stress on your home life. If that happens’ you won’t be in their downline long, and that’s not the type of recruit your sponsor was looking for or business you were.

Then of course, many people today that are retiring are joining multilevel marketing companies to stay interacting with the rest of the world. Add the fact that no one wants to hear that they are about to start living off of social security and you’ve got plenty enough reason to get involved, which will make everyone’s home life happier.

These are probably the three biggest, but you can also create your own principles. Maybe you just want to meet new people outside of your click of friends. Some people wind up finding a love interest working for an MLM. It just depends on where you are in your life and where you want to be. Maybe someday we’ll be talking about your universal principles for MLM companies.

Image taken on 2009-02-21 10:16:55 by DavidErickson.

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